This is based on the leads we generate now for existing estate planners right now. On average, of all the leads we generate each week, 60% of them turn into appointments. Our most successful clients are consistent with follow up, and are persistent with chasing leads, and some of our clients have a sales team making the first calls.

Depending on our production schedules, you can expect to have your lead begin delivering within 24-48 hours of your campaign going live.

Lead costs can vary as we use Facebook and Instagram to generate them. When your campaign kicks off, leads might be pricier while the Meta algorithm learns who we're targeting. Seasonal factors play a role too - summer holidays and the Christmas period tend to see higher costs, while January and February are often more budget-friendly. On average, you're looking at about £25* per lead.*This figure is an annual average, so expect some fluctuation throughout the year

The short answer? It's up to you! The more you invest in Facebook/Instagram adverts, the more leads you'll receive. Using our average price of £25 per lead, you can estimate the cost for your desired number of leads. During our onboarding call, we'll nail down your monthly lead target. We cater to clients needing anywhere from 5 to 500 leads per week, so we're confident we can meet your requirements.

While we can't offer ironclad guarantees (we don't own Facebook or Instagram, after all), we've been in the Estate Planning lead generation game since 2013 and have a track record of happy customers. We're confident in our system's effectiveness. If you don't hit your lead target before your monthly subscription renews, you can either cancel or let us keep working our magic to get you those leads as quickly as possible..

You need a Facebook page for your business, (and instagram if possible) - plus some positive reviews already in place. The Reviews help you stand out from you competitors. You also need a robust sales process in place to deal with the leads - best results come when they are responded to quickly within a few minutes.

Your initial strategy session with will define your positioning, strategy and customer proposition. The team will work through avatars and find your hook. We then develop the full campaign for you. If you don't have any reviews we can suggest loads of other ways to help your funnel convert.